Quick Reference 4

Quick Reference: Understanding Client Pain Points

Key Points:

1. Why Pain Points Matter  

   - Addressing pain points builds trust and shows empathy.  

   - Helps you provide tailored, effective solutions.

2. How to Identify Pain Points  

   - Ask open-ended questions like, “What’s your biggest challenge?”  

   - Listen for frustrations or recurring issues.  

   - Observe non-verbal cues and patterns in communication.

Quick Tips:

- Take detailed notes during conversations.  

- Confirm understanding by summarising the client’s concerns.  

- Show urgency in addressing their key challenges.

Action Step:  

In your next meeting, focus on identifying one major pain point and propose a tailored solution.