1. Why Follow-Ups Matter
- Demonstrates professionalism and genuine interest in the client.
- Keeps communication open and ensures nothing falls through the cracks.
2. Balancing Persistence and Patience
- Persistence: Stay proactive with follow-ups using a clear schedule.
- Patience: Respect the client’s timeline and avoid overcommunication.
- Professional Tone: Always express value in your follow-ups, not just a request for action.
- Use a friendly tone, like “Just checking in to see if you have any questions.”
- Space follow-ups 3-5 days apart, depending on urgency.
- Provide value in each follow-up (e.g., new insights or helpful resources).
Plan your next follow-up by setting a clear timeline and ensuring you offer something valuable in your message.