1. Why Listening Matters
- Builds trust and shows you value your client’s perspective.
- Helps uncover key needs and pain points.
2. Essentials for Active Listening
- Maintain eye contact and avoid distractions.
- Paraphrase to confirm understanding.
- Ask open-ended questions to dig deeper.
- Focus on understanding, not just responding.
- Pause before speaking to ensure you’ve heard everything.
- Take notes to capture key details.
Practise active listening in your next client conversation—paraphrase and clarify at least once.