Quick Reference 8

Quick Reference: Crafting Proposals That Speak Their Language

Key Points:

1. Why Proposals Matter  

   - A well-crafted proposal demonstrates understanding and professionalism.  

   - Tailored proposals show clients you value their specific needs.

2. Strategies for Compelling Proposals  

   - Know Your Audience: Use language and terms familiar to the client.  

   - Highlight Benefits: Focus on how your solution addresses their pain points.  

   - Keep It Clear: Use simple, concise language with visual aids like charts or summaries.  

   - Structure: Start with a summary, include clear objectives, and end with a call to action.

Quick Tips:

- Use the client’s own words when summarizing their challenges.  

- Avoid jargon and focus on solutions, not features.  

- Always include next steps or a timeline for action.

Action Step:  

Review your next proposal draft and ensure it includes clear benefits, avoids jargon, and outlines specific next steps for the client.